Writing excellent back cover copy doesn’t happen by accident. Using a formula of sorts can help you. There are five parts to really excellent back cover copy (plus one extra for cozy mysteries). Back cover copy is an incredibly important marketing tool for your book. It includes a hook to grab the reader’s attention. It then hits the core elements of the plot in the most enticing manner possible. This copy is the second thing a potential reader will use to judge whether or not the book is for them (first is the cover). Just like a teaser from a television show or a movie trailer, the back cover copy in a book gives the potential audience enough about the story to pique their interest. It is what draws them in and gets them to commit to reading the first page (which is the third step in a reader’s decision-making process). Here are the five steps for writing really excellent …

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