As authors, we spend so much time and energy marketing our books. Between writing newsletters, posting on social media, and keeping our websites up to date, it can feel like a full-time job on top of our actual writing, can’t it? But have you ever considered repurposing your content to work smarter, not harder?
This is one of the best time-saving strategies I’ve learned…you don’t always have to start from scratch! Repurposing content is a complete time-saver, and Pinterest is the perfect platform for this strategy.
What Does Repurposing Content Mean?
Repurposing means taking content you’ve already created and giving it a new life. Instead of writing a brand-new blog post, think about pulling one key tip or quote from that piece and turning it into a series of pins. Instead of reinventing the wheel, you’re simply reshaping what you already have into a format that works on Pinterest.
Why Pinterest, specifically? Because–as I’ve said many times before–unlike Instagram or TikTok, pins don’t vanish in a day or two. Pinterest is a visual search engine. That means your pins can keep working for you for months or even years after you post them.
Examples of How Authors Can Repurpose Content
Here are a few easy ways you can get started repurposing your content:
✔️ Blog Posts: Take your most popular posts and design pins that highlight a single point or tip. Link those pins back to the full article.
✔️ Newsletters: Pull out a quote or insight you shared and turn it into a pin that drives people to sign up for your mailing list.
✔️ Social Media Posts: If you’ve written an Instagram caption that resonated, adapt it into a pin with bold text and a strong call to action.
✔️ Books and Excerpts: Share a line from your book or a teaser quote on a branded pin that links to your Amazon or Bookshop page.
I encourage you to think of Pinterest as a discovery engine. Make sure every piece of content you repurpose leads back to something valuable: your website, your freebie, your book sales page, or your newsletter sign-up.
Why Repurposing on Pinterest Works
Pinterest users are planners! They’re on the platform actively searching for ideas and inspiration. This very fact means they operate more intentionally than the average social media scroller. If someone finds your pin while searching for “mystery books to read” or “writing tips for beginners,” they’re already primed to take action.
Repurposing content allows you to consistently show up in those searches without constantly creating from scratch. It’s smarter, more sustainable marketing.
Learn More
I dive deeper into this strategy in my latest YouTube video: Repurposing Content for Pinterest. Watch it to get some insight and practical ways authors can adapt their content into pins that keep driving visibility and traffic.
And if you’re ready to go beyond the basics, my course Pinterest Power for Authors takes you step by step through setting up a sustainable Pinterest marketing system that works in the background while you focus on writing.
Repurposing isn’t about doing more. It’s about doing less more effectively. Work smarter, not harder! That’s my mantra. Start with what you already have, reshape it for Pinterest, and let your content work for you long-term.
Want to learn more about Pinterest? Subscribe to my YouTube channel, Bourbon & Books for Marketing Monday videos.
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