Category: Articles

When I used to think about book marketing, I defaulted to social media. It’s what we all do, right? But here’s the thing—there’s a quieter, more sustainable platform that authors should be using to market their books. It works behind the scenes, grows your audience, builds your email list, and keeps going while you write […]
Last week I talked about the Reluctant Hero. Today, let’s delve into the Chosen One. This is a hero who may resist their calling, but their path is inevitable. Elements of these two archetypes often overlap, but here’s where their core difference lies—it’s about the why. The Chosen One is often marked by destiny (that […]
It’s Gemini season! My brother is a Gemini and fits the bill so perfectly. He’s an artist, so he’s bursting with creativity. In terms of writing, the Gemini zodiac centers around fresh ideas and the creative energy that keeps writers up late scribbling in notebooks or building entire stories while walking the dog. Geminis are […]
A WriterSpark Guide for Authors Who’d Rather Be Writing…Like me! Pinterest isn’t about posting all the time. It’s about posting the right things at the right time. It’s true. And I have a plan for you for seasonal Pinterest content without losing your mind. That’s good! Raise your hand if you’ve ever stared at Pinterest […]
♉️ Taurus Energy and the Power of Showing Up I’ve always felt a deep connection to Taurus energy—not just because I am one, but because its qualities feel so naturally aligned with the writing life. Grounded. Loyal. A little (okay, a lot) stubborn. Taurus is all about persistence, comfort, and creating something lasting, and let’s […]
Have you wondered how to write a reluctant hero that stands out? This is one of my favorite hero archetypes, and for good reason. And I’m not alone. The reluctant hero may not seek out adventure, but we sure seek them out as readers. Why Do We Love the Reluctant Hero? I think it’s because […]
Why Archetypes Matter  Some characters just stay with you, don’t they? Think about Han Solo. Scarlett O’Hara. Katniss Everdeen. John McLaine. Others just… well, they just fade as soon as you close the book. I’ve been thinking about why that happens because I don’t want my characters to just fade away and be forgotten. I’ve […]
A 100-Day Pinterest Challenge for Authors The 100-Day Pinterest Challenge for Authors is a game-changer. If you’re like me, you’ve probably felt stuck in your writing life or overwhelmed by how to actually reach readers. You’re juggling all the things—writing, editing, publishing, building an email list, showing up on social media—and yet your books aren’t […]
Let’s talk about world-building! World-Building Secrets: Bringing Your Story to Life Have you ever cracked open a book and felt completely transported—like you could smell the salty sea air, hear the distant chatter of a bustling marketplace, or feel the eerie stillness of an abandoned house? That, my friend, is the magic of world-building. Creating […]
I always like to take a little time in December to take stock of my writing life. My process, below, is a great way to do an End-of-Year Review. If you don’t already do this, I highly recommend the practice. It can bring clarity to what’s been working and what hasn’t. I believe it’s so […]