The Difference Between Marketing & Promotion
The Differences between Marketing and Promotion & Stepping Outside Your Comfort Zone (This was first released in the RWA PROspects Newsletter as part of a larger joint article with Nikki Duncan.) It’s never too early to begin marketing yourself and promoting your stories, but knowing how and where to begin can be tough. In this series of articles over the next few months, Misa and I will discuss the differences between marketing and promotion and share tips that we’ve learned along our paths to publication and things we’ve picked up since our first sales. What’s the difference between marketing and promotion? ND: Marketing is when you spread your name far and wide. Promotion is spreading the message of your product, your book, far and wide. MR: Marketing and promotion work hand in hand. I see marketing as keeping me, the auhor, in the minds of readers. This is where branding comes into play and is a valuable tool. You can brand yourself, brand …